The acronyms Compliance, Clarity, and Compelling content can be used to remember the three fundamentals of writing a Competitive Bid Proposal. When everything is equal in the government contracting business, then a professional bid can help you stand out from the rest.
Compliance, clarity, and compelling content are the three “C”s that help you highlight your skills and unique value proposition:
Three Strategies In Developing A Competitive Bid Proposal
- Compliance – The government entities have their rules and standard procedures that contractors are expected to meet to bid for a contract as described under RFP. Best of all, proposal development is an opportunity to respond to these criteria and prove that the applicant can fulfill or even surpass the expectations of the RFP. FAR or the Federal Acquisition Regulations is the set of rules governing government contracting and they can sometimes be overwhelming. A detailed bid proposal also helps your company meet all the legal, technical, and administrative requirements provided in the RFP. Failure to comply can result in disqualification.
- Clarity – Your bid shall contain clear details on the company experience, its strategies, and costs to show that you understand the project at hand. This makes them have faith in you to manage the project on behalf of the contracting agency. However, to offer good prices and attract customers, the company has to know its costs. This means involving themselves in historical analysis of the previous awards and having adequate market knowledge.
- Compelling – The bid proposal process is a good opportunity to explain why your company is the best one for a certain project. With reference to past performance, successful projects, and key personnel, you can ease the contracting agency of their concern since you will be able to deliver on the project. Effective proposal for bid is one, where the most important information is conveyed in a simple and clear manner. A bid proposal that has been prepared by professional personnel will give a company a good image. They prove that you are interested in the procurement process and that you are ready to do everything possible to produce good results. Polishing up of your proposal makes your total look and perceived capability better.
A competitive bid proposal must has to be compliant, clear, and compelling. This can help you to both sell your strengths as well as the requirements that the RFP demands in favor of winning why you should be given the contract.
